---
title: TFG Touchpoints 2019
description: The Food Group has fielded the tfgTOUCHPOINTS™ Foodservice Industry Survey since 2009 to gauge how operators are making their purchase decisions. We explore the various touch points and content types that influence their behavior and help them form their final decisions.
---

[![touchpoints - from The Food Group](https://www2.thefoodgroup.com/hubfs/touchpoints-black.svg "touchpoints - from The Food Group")](https://www.thefoodgroup.com/our-insights/)

# *FOODSERVICE OPERATOR BEHAVIOR REPORT 2019*

### EXECUTIVE SUMMARY

The 2019 tfgTOUCHPOINTS™ survey gave us crucial insights into foodservice operators' attitudes and behaviors, including how they're responding to customer demands for speed, convenience and greater transparency; what types of information and insights they're seeking; and how they're navigating the purchase process. In this Executive Summary, we've organized our findings by operator type and age, where applicable, and identified tangible steps manufacturers can take to extend their reach and increase profitability in the year ahead.

![tfgTOUCHPOINTS 2019 Exec Summary Cover](https://www2.thefoodgroup.com/hubfs/TP%20Exec%20Summary%20Cover.jpg "tfgTOUCHPOINTS 2019 Exec Summary Cover")