touchpoints - from The Food Group

SPECIAL EDITION: tfgTOUCHPOINTSTM

What Foodservice Operators Want in the COVID-19 Era

In order to reach consumers, brands must be strategic in how they reach foodservice operators.

To find out what restaurant operators want, we ask them. Conducted since 2009, our annual tfgTouchpoints™ Foodservice Operator Behavior Report surveys operators on where they seek information and how they make purchasing decisions.

The pandemic brought on challenges the industry (and the world) have never before faced. We wanted to know how operators have been affected and how manufacturers can help guide them through this new era. So we went straight to the source. Download our exclusive special edition report to read what these operators had to say.


 
TFG Touchpoints White Paper 2020_Exec Summary_Page_1