TFG touchpoints

FOODSERVICE OPERATOR BEHAVIOR REPORT 2019

EXECUTIVE SUMMARY

The 2019 tfgTOUCHPOINTS™ survey gave us crucial insights into foodservice operators' attitudes and behaviors, including how they're responding to customer demands for speed, convenience and greater transparency; what types of information and insights they're seeking; and how they're navigating the purchase process. In this Executive Summary, we've organized our findings by operator type and age, where applicable, and identified tangible steps manufacturers can take to extend their reach and increase profitability in the year ahead.
tfgTOUCHPOINTS 2019 Exec Summary Cover